25.02.2021

Maxim Behar participated in the main global annual event Davos Communications Summit 2021 on Zoom, organized by the World Communications Forum Association in Davos, Switzerland. In his role as the current President and one of the Founders of the Association, Behar opened and moderated the event, which brought together over 400 participants from different parts of the world, including some of the most prominent business leaders and global communication experts.

The Summit titled “Leadership During Turbulent Times” aroused great interest and heated discussions focused on the critical communications and leadership issues that have dominated the Public Relations industry during the turbulent 2020 and how education is responding to COVID-19.

Among the participant were professional top speakers from over 20 countries, including: Hotwire Global CEO Barbara Bates, Omnicom University Dean Karen van Bergen, Edelman Africa CEO Jordan Rittenberry and many other prominent representatives of influential PR organizations and global companies.

“We have been doing Communications Summits in Davos for more than 10 years and going online this year made the event bigger and more impactful than ever before. It brought together the global public relations industry to people’s screens, giving them opportunity to engage in a great learning and networking environment with high-levelled professionals from all around the world.”, said Maxim Behar, WCFA President.