The PR expert Maxim Behar commented on the public appearances and social media posts of politicians just before the start of the election campaign. In an interview with Alexander Yosifov from bTV, the CEO of the PR company M3 Communications Group Inc. shared his opinion on a video in which the former Prime Minister Kiril Petkov dances on the streets in Sofia:

"He just walked through the streets, someone caught him. Wish him all the best, he dances really well. A politician's private life is public. If you are in politics, making decisions for the country you rule, and you have a state resource in your hands, you have no private life. You only have public appearances. This fully applies to Bulgarian politicians as well."

Maxim Behar also commented on the news breaking video in which party leader Kostadin Kostadinov and former MP Tsoncho Ganev sing a Macedonian song in a car:

"At the end of the day, the people we're going to vote for should be presenting to us their agendas, especially in this day and age." How can we deal with the crisis? This is what I miss cardinally in the speeches of all politicians, even though the election campaign has not officially started yet".