The Bulgarian Business Leaders Forum (BBLF) held earlier today its traditional Annual Ambassadors Meeting, which was held for the sixth consecutive year. Maxim Behar, in his capacity as BBLF Board member, was the main moderator of the exclusive event, held under the motto "Bulgaria 2022: Innovations That Lead To Success". Since its inception in 1998, the Forum has worked to attract investment and improve the business environment to provide opportunities for development and a decent life in Bulgaria.

The event gathered the business community, the diplomatic corps and members of the executive, and among the official guests were Deputy Prime Minister and Minister of Finance Assen Vassilev, Minister of Innovation and Growth Daniel Lorer and Desislava Boneva, Deputy Minister of Innovation and Growth. This year's diplomatic partner was H.E. Florence Robin, Ambassador of France, the country that took over the rotating presidency of the Council of the EU for the last 6 months.

With today's discussion, the Forum aims to provide an effective platform for dialogue on current issues for the economic and social development of the country, and to ensure better conditions for the business environment. Emphasis was placed on the challenges that require EU countries to seek and implement innovative approaches to create new business models, alternative sources of raw materials and supplies, and achieve financial stability of the country.

High-ranking diplomats from more than 25 countries, as well as top executives from more than 45 leading companies, members and partners of BBLF, actively participated in the discussion and had the opportunity to exchange ideas, experiences and best practices.

This is the sixth consecutive year that the BBLF has organised the event with the idea of providing a space for dialogue between responsible companies, line representatives of institutions and ambassadors of our largest current and potential future economic partners on policies that will ensure progress and prosperity for the next generation.