The communications expert Maxim Behar proposed in an official letter to the Bulgarian Prime Minister Kiril Petkov the Government of the Republic of Bulgaria to buy all the rights to the slogan "Bulgaria - Dream Area", which he created and registered years ago, for 1 euro.

He highlighted the advantages of the slogan as a key element of the communication campaign to attract investment, tourists and highly qualified professionals to the country. In a special letter to Prime Minister Kiril Petkov and the ministers in charge, the Bulgaria National Board of Tourism supported the PR expert's proposal to the Government to improve Bulgaria's reputation on the international market.

"This is just a suggestion. Maybe there are others to slogan Bulgaria abroad, but I have never come across them before. This is just a suggestion that Bulgaria should have a strong slogan that distinguishes it from all other countries, to be easy to remember and say a lot in few words. "Bulgaria - Dream Area" is just such a slogan" said Maxim Behar, the CEO of M3 Communications Group, Inc.

Maxim Behar's proposal was accompanied by a promise of his grant support in future communication strategies to build Bulgaria as a more attractive brand with a modern vision and identity.

The slogan "Bulgaria - Dream Area" was created and patented by Maxim Behar two decades ago, it is quite well known abroad and over the years has contributed to the sharp increase in interest in Bulgaria by hundreds of investors and tour operators. In 2002, Maxim Behar launched a series of international investment forums, which he successfully implemented under the slogan, in partnership with Bob Miller, Governor of Nevada back then. The first such conference dedicated to tourism in the country was opened with a recorded welcome message video by former US President Bill Clinton, which followed the participation of government representatives, experts in tourism and foreign companies investing in the country.