Maxim Behar took part in the online event of the International Communications Consultancy Organization (ICCO) on the topic of how to rebuild brands after the crisis, a consequence of the spread of the COVID-19 virus. The online forum was attended by the members of the organization and a number of professionals from the communications sector.

During the online event, the disastrous economic consequences of the COVID-19 crisis on all industries, including the communications sector, were discussed. At the same time, the crisis has prompted most companies to offer new services in order to stand out in the market, and most of them are mostly virtual. The main task of PR experts during the crisis is to prepare strategic plans to deal with the situation.

Nitin Mantri, President of ICCO and Group CEO of Avian WE, as a special speaker shared his views on the role of PR in helping brands recover from the COVID-19 pandemic. During the discussion, he added that the crisis will make the PR business more proactive than before.