Maxim Behar, world-renowned PR expert and CEO of M3 Communications Group Inc., was invited by His Majesty King Simeon II of Bulgaria to give a lecture on modern leadership during a special event at the Royal Palace of Vrana. The event was organized by the European political foundation - European Liberal Forum. Behar shared his opinion and knowledge about leadership, modern communications, business ethics and the leaders of the future in front of a wide audience of entrepreneurs, diplomats and students invited by the King, as well as members of his team.

During his lecture, Maxim Behar highlighted the changes in the modern world and focused on social media and the pandemic, that have turned our lives upside down in the recent year. Social media, which has existed for almost 15 years, has become an active communication tool that requires a new way of leadership and management not only in business, but also in politics.

The event was attended by many prominent names of the Bulgarian political and business elite.

His Majesty congratulated Mr. Behar for the interesting lecture and expressed his gratitude for the successful realization of the event.