The world-renowned PR expert Maxim Behar was a special guest at the ceremony presenting the prestigious awards "Bulgaria Fashion Icon 2021", organized by the most influential fashion institution in Bulgaria - the Academy of Fashion. As a winner of  "Bulgaria Fashion Icon 2019", Behar was officially invited by the Chairman of the Academy Prof. Lyubomir Stoykov to present this year's award in the Business category.

The Academy of Fashion awarded for the 12th consecutive year the most stylish and successful Bulgarians and the winners announcement took place during a stylish gala event in Sofia, moderated by the Chairman of the Academy. The awarding ceremony was accompanied by a fashion show of some of the best and recognized Bulgarian designers.

Among the most stylish and successful Bulgarians who were awarded this year are the TV presenter Natalie Trifonova in the Television category, the businesswoman Tanya Skrinska in the Business category, the journalist Nikolay Doinov in the Media and Journalism category, the singer and fashion designer Esil Duran in the Music category, the actor and TV host Ivo Arakov and the actress Sanya Borisova in the Art category.

"In my opinion, every professional should have style, which cannot be detemined only by our clothes - it is the attitude while we do business. Style is to be charismatic, have positive vibes, send influential messages and have the ability to unite people. And the Fashion Icon winners must always have all these qualities," said Maxim Behar.

You can watch the video of the ceremony here.