Maxim Behar and M3 Communications Group, Inc. signed the Diversity Charter in Bulgaria. The document was developed by the Bulgarian Business Leaders Forum (BBLF) and the Center for the Study of Democracy, and aims to promote equality and diversity in the workplace.

Maxim Behar, an honorary member of the BBLF and its former chairman, took part in the official launch event of the Charter. During the ceremony, he said: “Diversity and equality are embedded in the culture of M3 Communications Group, Inc. since its inception 26 years ago. It is important for us that the people who become part of our team are professionals and have a sparkle in their eyes. These have always been our only criteria. Our company supports the Charter for Diversity, because we believe that it is important for business in Bulgaria to set a good example and promote equal opportunities in the workplace."

The event for the official launch of the Diversity Charter in Bulgaria was honored by the Minister of Labor and Social Policy Denitsa Sacheva, the President of BBLF Levon Hampartzoumian and a number of representatives of business, non-governmental sector, diplomats and media.

10 Bulgarian companies and members of BBLF were the first to sign the Charter as its founders. They are AstraZeneca, Alaric Securities, Japan Tobacco International, Екофарм, M3 Communications Group, In., ЧЕЗ, Siemens, Hewlett Packard Enterprise, Shell и Unique Estates. 

Watch the ceremony here: https://www.facebook.com/BulgarianBusinessLeadersForum/videos/1059015737862720/

About the Charter:
An agreement of public importance that encourages companies to create and implement policies related to diversity management, prevention of discrimination and promotion of equality. By signing the Charter, each organization voluntarily assumes the responsibility to promote equality of opportunity in the workplace.