That is, in short, the election campaign on Bulgarian politicians' social media - to our great regret and disappointment. It consists of two components. The first is a mandatory photo with happy voters on the street, in the field, or in some factory, and below it, an enthusiastic text, almost in rhyme, should immediately excite the voters and make them think about nothing else but this exact candidate. However, the other component is much more comical – a day or two doesn't pass without a post on social media, mainly on Facebook, announcing with almost advertising enthusiasm that a polished candidate for whatever will be on a television show at a specific time. And none of them realize how much risk this announcement carries and how many votes they will lose when someone is misled to watch that show with exactly that politician.