The phone rang, and there was no way for me to know that this call would be strange. But it was exactly that. "I saw your website online, and I understand that you work in PR - Good, good..." The person complimented us; it was heartwarming. But then he continued to tell me he's an artist, performs in shows, sings, dances, and basically can do everything… at a world-class level; the only thing he doesn't have is a PR to tell the world that he's the best. However… he doesn't have a YouTube channel, he's not into social media and he has nothing to tell the world... So… as a PR company, we could serve him on a silver platter as many new engagements as we want, and if we want we can take a little cut from his earnings, but just a tiny bit... not that much.

I felt ashamed... I explained to him that if we promote something, it can only be a product, a very good product, which society and the clients can take and appreciate. "The artist" paused, hesitated, and before hanging up, he said: "Oh, come on, everything can be accomplished with PR - just look at the politicians, they can't do anything and yet they get elected..." Well, I thought to myself, what a poor example this person has taken, wanting to become famous with little charms, yet seeing the big ones, even the biggest.