Maxim Behar, globally recognized PR expert, will present his latest book "The Power Of Trust" in the beginning of 2024. The book presents global ethical practices in the PR industry. The co-author is Christina Forsgård who is an Ethical Chair of the global PR organization ICCO. The book will be available in English on Amazon and the official website beharbooks.com.

"Many things have changed in the modern world in recent years, especially in the PR business, but despite all the changes, ethics and honesty remain fundamental to this business and only they can guarantee its development," said Maxim Behar, former president of ICCO and CEO of the leading PR company M3 Communications Group, Inc.

"We are happy to have the opportunity to accomplish such a project that will help us improve PR standards in the business globally," shared Christina Forsgard, Ethical Chair of ICCO.

The book "The Power Of Trust" seeks to educate the society, the businesses, and PR professionals in fighting misinformation by helping them finding trustworthy sources and reliable information. The mission of this project is to contribute to the improvement of ethical standards in the field of PR.

Christina Forsgård is a recognized communication expert from Finland and the Founder of PR multi award-winning consultancy Netprofile. ICCO has named Christina as the first Ethics Chair in 2019 and continues to promote progress in this area through this new project.

In addition to "The Power Of Trust," among Maxim Behar's achievements as an author is the bestseller "The Global PR Revolution," awarded as one of the best PR books of all time. Other popular books by him include "The Camino Way. Quick, Easy, and For Fun ", The Magic of Seychelles Cuisine and Stories from the “Paradise on Earth” and “The Morning After”.